I am now referring to the Australian “Audio Esoterica” magazine, printed on presses standing upside-down and read on computers also turned upside-down. It is no coincidence that it now costs almost €20 per item.Īnother magazine of this type, published on the other side of the Globe, does not seem to have such problems. It was expensive to make and this is perhaps why there were sometimes problems with publishing it regularly. When it comes to dummy and print preparation, it resembled high-end magazines devoted to watches, yachts, architecture and interiors. When, years ago, the German monthly magazines “Audio” and “Stereoplay” started publishing a separate supplement – “AudioPhile”, devoted to expensive products only, I read it (like other, perhaps) as if it was “Playboy” – to learn something, but mostly to look at. Where is it most prominent in the audio domain? In high end, which is probably obvious. It is no coincidence that you emphasize the importance of photos presented in “High Fidelity” so often in your emails – the visual aspect of the magazine is extremely important. It is similar in the case of audio magazines. So, it is not only important what a given product sounds like, but how it is made and what it looks like. I think that this is how sensitive people who want to maximize their esthetical experience normally react. So, why do we attend audio exhibitions, since we know that there is usually no good sound there? Why do we buy nicely printed or online publications with fantastic photos? Surely, not only to read about sound. Thanks to that, money allocated for design and related activities was freed up. It was perfectly enough for a black box with knobs, buttons and switches not to fall apart while being shipped to the owner. It is because it does not influence the quality of reproduced sound and, as such, used to be regarded as an additional, redundant thing by hardcore audiophiles. The last of the three is (or rather used to be) especially controversial. The most important aspects of music reproduction are: technical knowledge, musical sensitivity and attention to artistic design. music, the art of recording and reproducing it. He audio domain is a field which combines a few spheres of human activity, i.e.

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